Creativity

Butter Is the Food of Love in This Cute Spot for Kerrygold

Brand Draws on Its Heritage With Tale of a Little Boy's Love for His Irish Classmate

By Alexandra Jardine. Published on Nov 17, 2016

Editor's Pick

Kerrygold draws on its Irish heritage in a new campaign by the butter brand, its biggest in the United States to date. It's a very cute tale of a young American boy who falls in love with the new girl in his class, a redhead from Ireland. He's red-haired too, but whether or not he has Irish roots, he develops a passion for all things Irish in a bid to win her heart -- studying Irish wildflowers, reading about Dublin, constructing an Irish tin whistle and of course, giving her some Irish dairy products.

The spot, by Energy BBDO, was directed by Biscuit Filmwork's Aaron Ruell.

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About

Credits

Date
Nov 17, 2016
Agency:
Energy BBDO
Client:
Kerrygold

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