Ketel One: Behind the Strategy

What's the story behind that strangest of vodka campaigns, the all-type "Dear Ketel One Drinker"? We couldn't find Mike at the bar, but Huw Griffith, CEO at M&C Saatchi/Los Angeles explains, "Ketel One had never advertised before,

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What's the story behind that strangest of vodka campaigns, the all-type "Dear Ketel One Drinker"? We couldn't find Mike at the bar, but Huw Griffith, CEO at M&C Saatchi/Los Angeles explains, "Ketel One had never advertised before, but it experienced exponential growth almost entirely by word of mouth. They were looking for a campaign that honored those beginnings
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About

Credits
Date
Aug 12, 2004
Font Design:
Atomic Type
Client:
Ketel One
Creative Director:
Alan Jarvie
Typographer:
Corinne Fox
Agency:
M&C Saatchi Los Angeles
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