Creativity

This Campaign for a Key-Copying Machine Could Come Straight From Silicon Valley

KeyMe Has Installed Kiosks All Over New York

By Alexandra Jardine. Published on Sep 11, 2017

Editor's Pick

At first glance you wouldn't think there was much comparison between the boring task of getting your keys copied and the latest tech annoucement from Silicon Valley. But the introductory campaign for key-copying startup Key Me spoofs Apple-style language to get across the message that the brand is disrupting the industry in a way that could change your life.

"When we set out to create the KeyMe kiosk, we asked ourselves: what can alter our perception of time?" asks the silky voiceover in its social film as we see one of the company's bright yellow kiosks spinning around. (There's an asterisk to remind you: actual kiosks don't spin.)

Key Me, which has installed the kiosks in 150 locations in New York stores like Bed, Bath & Beyond, Rite Aid and K-Mart, and promises they will copy your keys in 30 seconds, is also running outdoor ads with its bright yellow branding. The campaign is by Muh-tay-zik Hoffer New York.

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About

Credits

Date
Sep 11, 2017
Agency:
MUH-TAY-ZIK | HOF-FER New York
Client:
KeyMe
Executive Creative Director:
Jay Benjamin
Senior Copywriter:
Devin McGillivary
Senior Art Director:
Ryan Gifford
President:
Nick Johnson
Director of Strategy:
Nick Chapman
Senior Strategist:
Olivia Cohen
Senior Producer:
Sam Peterson
Chief Marketing Officer:
Jessica Harley
3D Animation:
Turbo Dog Productions
Creative Director:
Ryan Scully
Animator:
Rob Gray
Compositor:
Rob Gray
Sound Design:
Duotone Audio
Sound Designer:
Andy Greene
Mixer:
Andy Greene

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