KFC Says 'FCK' in U.K. Apology Ad

Mother London Reponds to Ongoing Chicken Crisis

By Alexandra Jardine. Published on Feb 23, 2018

Editor's Pick

Amid its ongoing chicken crisis, which has closed many of its U.K. restuarnts, KFC took out a full-page ad in two U.K. tabloid papers Friday morning featuring a KFC bucket adorned with the letters "FCK." The ad, created by Mother London, is running in the Sun and Metro. Copy below the bucket begins: "A chicken restaurant without any chicken. It's not ideal," and goes on to apologize to customers.

The work has set social media abuzz once again: one fan called it "possibly the best apology ad ever" while users from the ad and PR industries praised it as an example of great crisis management; James Herring, founder of PR firm Taylor Herring, called it "perfectly pitched."

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Feb 23, 2018
Mother London

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