Does Your KFC Chicken Bite Look Like Jesus? This App Will Tell You

Customers can win prizes by matching chicken shapes to different objects.

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KFC customers in Romania are being encouraged to match the shape of their KFC Fillet Bite to different objects to win prizes, in a promotion devised by MRM/McCann Romania. Customers download a mobile app, put their bite in a a designated place on the tray liner, and scan it. If it matches 10 of the 50 shapes (such as a plane, a ball, a camel and even Jesus and Elvis), the customers wins a prize; 20 matches gets you a bigger prize.  The campaign is aimed at promoting the fact that every KFC Fillet Bite has a unique shape.
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About

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Date
May 29, 2013
Agency:
MRM/McCann Romania
Client:
KFC
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