Creativity

Does Your KFC Chicken Bite Look Like Jesus? This App Will Tell You

Customers can win prizes by matching chicken shapes to different objects.

Published on May 29, 2013

Editor's Pick

KFC customers in Romania are being encouraged to match the shape of their KFC Fillet Bite to different objects to win prizes, in a promotion devised by MRM/McCann Romania. Customers download a mobile app, put their bite in a a designated place on the tray liner, and scan it. If it matches 10 of the 50 shapes (such as a plane, a ball, a camel and even Jesus and Elvis), the customers wins a prize; 20 matches gets you a bigger prize.  The campaign is aimed at promoting the fact that every KFC Fillet Bite has a unique shape.

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About

Credits

Date
May 29, 2013
Agency:
MRM/McCann Romania
Client:
KFC

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