Creativity

Watch KFC's Zany Bluegrass Music Video, With Lyrics in Mandarin

It's Wieden & Kennedy Shanghai's First Work for KFC

By Angela Doland. Published on Sep 14, 2017

Editor's Pick

KFC is the biggest American fast-food chain in China, where it's obviously best-known for its chicken. But it's also been selling freshly ground coffee since last year, and it wanted to convince people it was serious about its new offering.

The brand, working with Wieden & Kennedy Shanghai, cut a mini-music video featuring Colonel Sanders doing a cover of a Chinese folk song, but with a bluegrass twist. The lyrics--in Mandarin--explain that the Colonel's chickens are jealous of all the time he's devoting to his coffee. The action is set on an airplane, because the Colonel is coming back from to China from Kentucky, and the flight attendants line-dance and play the banjo. Actor Stoney Westmoreland, who hasn't played the Colonel in other markets, speaks Chinese with a Kentucky-inflected accent.

It's a quirky, unexpected offering from a brand that often relies on Chinese celebs in its campaigns; recently superstar Chinese singer Lu Han has often appeared, sometimes dressed as the colonel, though he's only 27. KFC often works with Ogilvy & Mather in China, though it tapped Wieden & Kennedy Shanghai for the first time for this campaign.

The campaign also includes in-store takeovers, out-of-home ads and funny coffee stirrers topped with tiny plastic chicken leg drumsticks.

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Credits

Date
Sep 14, 2017
Agency:
Wieden + Kennedy Shanghai
Client:
KFC (China)
Executive Creative Director:
Ian Toombs
Executive Creative Director:
Vivian Yong
Creative Director:
Shaun Sundholm
Art Director:
Follen See
Art Director:
Kim Liu
Copywriter:
Aier Xu
Copywriter:
Arlene Lu
Copywriter:
Liu Wei
Copywriter:
RunQ Zhang
Designer:
Moon Qi
Designer:
Wendy Yu
Designer:
Helen Yu
Head of Content:
Bernice Wong
Producer:
Fang Yuan
Art Producer:
Angela Liu
Senior Planner:
Leon Lin
Managing Director:
Bryan Tilson
Associate Director:
Jim Zhou
Senior Account Manager:
Andrea Yang
Head of Project Management:
Nicole Bee
Junior Project Manager:
Jane Gu
Business Affairs:
Jessica Deng
Business Affairs:
Kathy Zhan
Production Manager:
Vic Zhang
Production Manager:
Stone Xue
Digital Imaging Artist:
Changqing Lee
FA Artist:
Austin Hu
PR Manager:
Evelyn Hsu
Production Company:
A NEW LIFE FILM
Director:
Curtis Wehrfritz
1st Assistant Director:
Nada Nakata
Director of Photography:
Pithai Smithsuth
Executive Producer:
Megan Chen
Executive Producer:
Kelvin Mok
Line Producer:
Panasiri Krystal Kongsamut
Bangkok Production Support:
Naked
Bangkok Art Director:
Sutham Vilavandaj
Wardrobe Stylist:
Chayanuch Savekvattana
Choreographer:
Thatcha Kosolprapha
Casting:
Parichad Wisetpanich
Post Production:
VOLT FX
Editorial:
Supra
Post Executive Producer:
Damien Yang
Post Producer:
Park Jae Woo
VFX Artist/Supervisor:
Rex Or
Color:
Fin Design
Colorist:
Nick Barton
Producer:
Caryne Chia
Music:
BREW HOUSE MUSIC
Composer:
Tim Lincoln
Mixing:
BOTTLES
Executive Producer:
Dimple Wang
Assistant Producer:
Guo Tao Wei
Engineer:
Joyce Tang
Production Company:
RED PLUS
Photographer:
Sergi Pons
Photographer Assistant:
Adrià Botella
Photographer Assistant:
Iñigo Kasezubi
Executive Producer:
Valentina Manfredi
Producer:
Ratanasukan Pibulpanuwat
Motion Designer:
Bob Hu

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