Creativity

Don't Fight, Eat KFC: Xmas Spot from Fast Feeder Asks You to Kiss and Make Up

"Christmas Musical" Encourages Enemies To Tweet And Star In Follow Up Ad

Published on Dec 02, 2013

Editor's Pick

KFC's UK festive spot takes aim and fires at all the schmaltziness of Christmas ads with this musical number urging people to make peace at Christmas, however much they hate each other's guts. The humorous campaign, by BBH London, will urge people to make peace with an enemy on Twitter and win a chance to star in a follow-up ad.

The first spot by BBH London, took over an entire break of Saturday night's X-Factor (now officially the latest way to launch a big new campaign in the UK). It encourages people to encouraged to tweet with the hashtag #UniteThisXmas about someone they would like to make peace with. The winning tweeter will have their conflict resolved by starring in a new spot with a specially written song performed by the KFC Choir, to be broadcast during the X Factor final on 14th December.

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About

Credits

Date
Dec 02, 2013
Agency:
BBH London
Client:
KFC
Deputy Executive Creative Director:
David Kolbusz
Copywriter/Art Director:
David Kolbusz
Copywriter/Art Director:
Matt Moreland
Creative Director:
Marc Hatfield
Producer:
Rachel Hough
Assistant Producer:
Vaia Ikonomou
Production Company:
Biscuit Filmworks
Director:
Tim Godsall
Post Production:
Electric Theatre Collective
Edit House:
Final Cut London

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