Creativity

What's Even Worse Than Your Team Losing? This Charming KFC Spot Explains

'Full Monty' Director Peter Cattaneo Directs a U.K. Tale Aimed at Families

Published on Oct 20, 2014

Editor's Pick

KFC's U.K. spot is a charming tale of two small boys who go to the same soccer match, where they support rival Scottish teams. One cheers for Stirling Albion and the other Dunfermline. Inevitably there's a happy winner and a downcast loser -- but there's a twist in the tale. And, luckily, a happy ending. Peter Cattaneo of "Full Monty" fame directed the spot for BBH London; the crowds are real fans of the two teams and the boys themselves were street-cast from local football academies. The product being promoted is KFC's new Colonel's Brownie Bucket.

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About

Credits

Date
Oct 20, 2014
Agency:
BBH London
Client:
KFC
Marketing Director:
Meghan Farren
Marketing Manager:
Jeff Singer
Senior Brand Manager:
Maria Dogin
Creative Director:
Hamish Pinnell
Strategist:
John Jones
Strategy Director:
Debra Ladd
Business Lead:
Sian Cook
Team Manager:
Helen Campbell-Borton
Team Director:
Leo Sloley
Producer:
Jodie Sibson
Assistant Producer:
David Lynch
Production Company:
Academy Films
Director:
Peter Cattaneo
Producer:
Juliette Harris
DOP:
Florian Hoffmeister
Post Production:
The Mill
Editor:
Nik Hindson
Editing House:
The Assembly Rooms
Sound:
Dan Beckwith
Sound:
Factory

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