Creativity

Colonel Sanders Gives GPS Directions Via Cassette Tape in KFC's Latest Stunt

Colonel's Voice Describes a Roadtrip From Kentucky to Georgia

By Alexandra Jardine. Published on Sep 21, 2017

Editor's Pick

After all his different incarnations, where can Colonel Sanders go next?

His latest stop is quite an unexpected one, as the voice of your GPS -- on cassette tape.

KFC and Wieden & Kennedy's latest Colonel-themed stunt revolves around a cassette (yes, remember them?) of Sanders' voice giving GPS directions. Beginning in KFC's hometown, Louisville, Kentucky, and ending at its Big Chicken restaurant in Marietta, Georgia (which recently featured in an animated film by the brand), the tape narrates a rambling drive through the part of the country responsible for its Georgia Gold Honey Mustard BBQ and Nashville Hot. It includes a stop in Corbin, Kentucky, where Colonel Sanders invented his Original Recipe.

If you're wondering how anyone could actually listen to this, given that no car has a tape deck these days, fear not. Instagrammers Bound For Nowhere and Cameron Fuller will be trying it out for you. They'll pit traditional GPS against the cassette tape GPS as they spend the next two days embarking on the Louisville to Marietta roadtrip, and will be posting social content under the hashtag #GPSCassette.

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About

Credits

Date
Sep 21, 2017
Agency:
Wieden & Kennedy Portland
Client:
KFC
Executive Creative Director:
Eric Baldwin
Executive Creative Director:
Jason Bagley
Creative Director:
Freddie Powell
Creative Director:
Jarrod Higgins
Creative Director:
Jason Kreher
Copywriter:
Michael Brandes
Art Director:
Lloyd Winter
Producer:
Ben Grylewicz
Social Strategy:
John Dempsey
Social Strategy:
Andrew Clayton
Media/Comms Planning:
Anjali Patel
Account Team:
Jesse Johnson
Account Team:
Rob Archibald
Account Team:
Kate Rutkowski
Account Team:
Madeline Parker
Business Affairs:
Brian Cook
Project Management:
Amy Streger
Production Company:
JOINT
Post Production:
Chris Girard
Sound Mixer:
Noah Woodburn
Sound Mixer:
Natalie Huizenga
Production Company:
W+K Productions
Editor:
Zoe Hoeltzel
Illustration:
David Brinley
Designer:
Dave Hagen
Producer:
Heather Smith Harvey

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