The Colonel Sanders spot features close ups of the broadcaster and fomer football coach and pro getting dressed for the show, including donning the white suit, close ups of his Super Bowl rings, and of course, lots of hairspray. Mr. Johnson repeatedly says "attention to detail" as he sprays his well-groomed coif. The spot first aired during Fox NFL Sunday on Nov. 15 and is set to air during the show in each of the next seven weeks, Fox Sports executives said.
The new :30 spot is the latest step in an ongoing marketing partnership between Yum Brands' KFC and Fox Sports. A member of the Fox Sports' brand activation team, led by Sarah Tourville, tossed around the idea after seeing Mr. Hammond and then Mr. Macdonald playing the chain's founder in earlier spots this year, conceived out of Wieden & Kennedy, Portland.
Read more about the effort on Adage.com.