KFC Imagines What One Pound Twenty Nine Could Buy You

BBH Idents for E4 Sponsorship Promote Brand's Value-Conscious "Streetwise" Menu

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"What would you buy for one pound twenty nine," asks this animated short from BBH, promoting KFC's new sponsorship deal with Channel 4's E4 in the UK. A series of quirky scenarios follows up that question, including a shark who needs toothpicks and a superhero without a cape. Created by directors Scott and Griff, it promotes KFC's new "Streetwise" Menu, including mini fillet bites, which is targeted at value-conscious teens and young adults, and is the first of three animations, the remaining of which will roll out in the coming weeks.
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About

Credits
Date
Sep 10, 2013
Agency:
BBH London
Client:
KFC
Creative:
Martin Reed
Creative:
Jonny Durgan
Creative Director:
Marc Hatfield
Executive Producer:
James Laughton
Producer:
James Southward
Production Company:
Field Trip
Director:
Scott & Griff
Executive Producer:
Michael Adamo
Producer:
Monica Domanska
Post Production:
Field Trip
Post Production:
The Mill
Editor/Editing House:
Field Trip
Sound:
String & Tins
Head of Sound:
Sam Brock
Sound Engineer:
Mike Bamford
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