Creativity

KFC Imagines What One Pound Twenty Nine Could Buy You

BBH Idents for E4 Sponsorship Promote Brand's Value-Conscious "Streetwise" Menu

Published on Sep 10, 2013

Editor's Pick

"What would you buy for one pound twenty nine," asks this animated short from BBH, promoting KFC's new sponsorship deal with Channel 4's E4 in the UK. A series of quirky scenarios follows up that question, including a shark who needs toothpicks and a superhero without a cape. Created by directors Scott and Griff, it promotes KFC's new "Streetwise" Menu, including mini fillet bites, which is targeted at value-conscious teens and young adults, and is the first of three animations, the remaining of which will roll out in the coming weeks.

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About

Credits

Date
Sep 10, 2013
Agency:
BBH London
Client:
KFC
Creative:
Martin Reed
Creative:
Jonny Durgan
Creative Director:
Marc Hatfield
Executive Producer:
James Laughton
Producer:
James Southward
Production Company:
Field Trip
Director:
Scott & Griff
Executive Producer:
Michael Adamo
Producer:
Monica Domanska
Post Production:
Field Trip
Post Production:
The Mill
Editor/Editing House:
Field Trip
Sound:
String & Tins
Head of Sound:
Sam Brock
Sound Engineer:
Mike Bamford

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