Creativity

KFC Romania Will Give Away Free Chicken if Your Social Networks Crash

Special Website Lets Panicked Customers Ease Their Anxiety With Coupons

Published on Mar 10, 2015

Editor's Pick

KFC in Romania knows how much its target audience loves their social media, and how upset it gets if they crash. So, the fast feeder is monitoring the main social networks, including Facebook, Tinder, Instagram, Twitter and Gmail, for outages, and promises to give away free coupons for meals every time one of the sites goes down.

A special microsite called Don't Panic will change its appearance every time an outage occurs, offering people free meals to relieve their tension and anxiety. When normal service resumes, it'll just encourage them to buy chicken. MRM/McCann Romania is responsible for the stunt -- which we hope doesn't go horribly wrong if there's an Armageddon-like crash. But then if that happens, we'll be so panicked chicken will probably be the last thing on our minds.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 10, 2015
Agency:
MRM/McCann Romania
Chief Creative Officer:
Nir Refuah
Client:
KFC (Romania)
Copywriter:
Cristina Tatar
Art Director:
Vlad Macarie

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.