KFC (Romania): Fakation (Slideshow)

In-Store Romanian Campaign Targets Teens Jealous of Friends' Facebook Boasts

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In Romania, KFC is appealing to teens stuck in the city while their friends are on vacation with a fun campaign for its city center restaurants. Promoting its HotBox chicken recipes, which are inspired by dishes from Italy, Greece and Spain, the chain created tray liners and floor stickers featuring exotic destinations in these countries and a website that shows people how to use them to fake vacation photos to post on social media. For example, you can fake yourself relaxing on a beach with a "hot dog legs"- style pic using just your fingers and a tray liner. The campaign is by MRM/McCann Romania.

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Jul 20, 2015
MRM/McCann Romania
Chief Creative Officer:
Nir Refuah
KFC (Romania)
Executive Creative Director:
Ioana Filip
Sandra Bold
Art Director:
Nadejda Ghilca
Art Director:
Bogdan Teodorescu
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