Creativity

KFC Helps You Fake Your Vacation Snaps With Tray Liner, Website and More

In-Store Romanian Campaign Targets Teens Jealous of Friends' Facebook Boasts

By Alexandra Jardine. Published on Jul 20, 2015

Editor's Pick

In Romania, KFC is appealing to teens stuck in the city while their friends are on vacation with a fun campaign for its city center restaurants. Promoting its HotBox chicken recipes, which are inspired by dishes from Italy, Greece and Spain, the chain created tray liners and floor stickers featuring exotic destinations in these countries and a website that shows people how to use them to fake vacation photos to post on social media. For example, you can fake yourself relaxing on a beach with a "hot dog legs"- style pic using just your fingers and a tray liner. The campaign is by MRM/McCann Romania.

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About

Credits

Date
Jul 20, 2015
Agency:
MRM/McCann Romania
Chief Creative Officer:
Nir Refuah
Client:
KFC (Romania)
Executive Creative Director:
Ioana Filip
Copywriter:
Sandra Bold
Art Director:
Nadejda Ghilca
Art Director:
Bogdan Teodorescu

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