In May, to celebrate KFC's 75th anniversary, Wieden & Kennedy Portland resurrected the brand's white-bearded founder/spokesperson Colonel Sanders with the help of actor/comedian Darrell Hammond in the agency's first campaign for the fast feeder. The SNL alum appeared in new spots and even a music video to bring a funny, modern-day twist to the old school icon.
It turns out, however, that Mr. Hammond was just a big old faker, according to the apparently "real" Colonel Sanders, played by Mr. Hammond's fellow SNL alum Norm Macdonald in a series of new spots promoting the brand's $20 Family and $5 Fill Up meals. Ulf Johansson of Smith & Jones Films directed the latest ads.
"Other than not quite looking like him, his voice being different, and his inability to cook the world's best chicken, we thought Norm was the perfect choice to play the Real Colonel," said KFC US CMO Kevin Hochman in a statement. "I think the fans will agree."
Given this quick change-up of players, you almost wonder whether Colonel Sanders the Changeling will be a thing moving forward, and which other talents could potentially step into his shoes.