Creativity

KFC Goes in Search of the 'World's Craziest Musicians' in a YouTube Miniseries

U.K. Branded Content Campaign Promotes Snacking Menu

By Alexandra Jardine. Published on May 26, 2016

Editor's Pick

KFC is seeking to appeal to millennials with a YouTube miniseries that goes in search of the "world's craziest and coolest musicians."

The series, which follows YouTuber Callux and presenter Charlotte de Carle as they travel to a new destination every week, was commissioned by BBH to promote the brand's 99 pence snacking menu in the U.K. using its "Colonel's Club" loyalty app, aiming at 16-24 year olds. The first three episodes of eleven altogether take place in Lisbon (seen here), Oslo and Rekjavik. It's all leading up to a big event at the end of the summer: anyone who has bought anything from the 99p snacking menu via the app will be in with a chance of winning tickets to the special gig.

Tom Green of Black Sheep Studios directed the films.

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About

Credits

Date
May 26, 2016
Agency:
BBH London
Client:
KFC (UK)
Senior Marketing Manager:
Richard Barnes Sr.
Brand Manager:
Jack Foley
Community Manager:
Josh Benge
Copywriter:
Olivia Shortland
Art Director:
Steph Flynn
Creative Team:
James Rafter
Creative Team:
Myles Vincent
Creative Director:
Hamish Pinnell
Agency Strategist:
Lucian Trestler
Account Manager:
Maya Nash-Herod
Production Lead:
Natasha Bloom
Account Director:
Leo Sloley
Strategy Director:
Tom Roach
Business Lead:
Sian Cook
Producer:
Natasha Bloom
Assistant Producer:
Zaf Choudhury
Production company:
Black Sheep Studios
Director:
Tom Green
Executive Producer:
Anthony Austin
Producer:
Dan Keefe
Producer:
Alex Hedges
Director of Photography:
Christopher Ross
Post Production:
Black Sheep Studios
Post Production:
Absolute Post
Post Producer:
Thom Godsill
Editing House:
Black Sheep Studios
Sound:
Factory
Animation/Illustration:
Steve West
Animation Company:
Lazy Chief
Social Account Director:
Suzanne Tennant
Social Strategist:
Tom Hargraves
Social Analyst:
Jack Colchester
Community Manager:
Tom Cauvain
Digital Producer:
Adam Overton
Interactive Producer:
Kate Sutherland
Account Manager:
Jemma Davies
Strategist:
Ed Hayne

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