KFC Made This Music Video in a Lunch Hour, Just to Prove it Could

BBH London Challenged U.K. Rappers to 'Pack More Into Lunch'

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KFC U.K.'s current campaign through BBH London encourages people to "pack more into lunch." So, to promote this idea, the brand challenged rappers Chip, Kano and Wretch 32 to make a music video in less than an hour.

They succeded; the resulting video, which you can see here on YouTube, was shot in 50 minutes in a multi-story parking lot and edited on site in a further seven minutes. The film shown here goes behind the scenes to give some insight into how it was done. The video will be promoted on social media and also via a Snapchat campaign targeting a young audience.

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About

Credits
Date
May 15, 2015
Agency:
BBH London
Client:
KFC (UK)
Senior Marketing Manager:
Grant MacPherson
Senior Brand Manager:
Maria Dogin
Assistant Brand Manager:
Libby Alcock
Creative Team:
Hamish Pinnell
Creative Director:
Hamish Pinnell
Strategist:
Lucian Trestler
Strategy Director:
Debra Stephens-Ladd
Business Lead:
Sian Cook
Team Manager:
Helen Campbell Borton
Team Director:
Leo Sloley
Social Lead:
Chris Goddard
Producer:
Natalie Parish
Assistant Producer:
Sarah Cooper
Production Company:
Friend
Director:
That Go
Film Producer:
Rachel Rumbold
Post Production:
Coffee and TV
Editor/Editing House:
Coffee and TV
Sound:
Coffee and TV
Director:
Jose Otero
Producer:
Chris Watling
Category
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