Creativity

KFC Imagines All the Things a 'Modern Girl' Could Pack Into Her Lunch Break

U.K. Ad for Ricebox Aptly Illustrates its Tagline

Published on Mar 18, 2015

Editor's Pick

KFC's latest U.K. ad from BBH promotes its Ricebox, with the tagline "Pack More Into Lunch," and this fun, charming spot features a girl who does just that. Directed by Rattling Stick's Sara Dunlop, it shows our protagonist fitting in basketball, learning Cantonese, basketball, a new hairdo, video games and more into her lunch break, all set to Sheena Easton's "Modern Girl."

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Credits

Date
Mar 18, 2015
Agency:
BBH London
Client:
KFC (UK)
Creative Team:
George Brettell
Creative Team:
AK Parker
Creative Director:
Hamish Pinnell
Strategist:
Lucian Trestler
Strategy Director:
Debra Stephens Ladd
Business Lead:
Sian Cook
Team Manager:
Helen Campbell-Borton
Producer:
Jodie Sibson
Assistant Producer:
David Lynch
Production Company:
Rattling Stick
Director:
Sara Dunlop
Producer:
Stuart Bentham
Production Manager:
Charlie Lodder
Director of Photography:
Nanu Segal
Post Production:
The Mill
Editor/Editing House:
Work
Sound Director:
Factory
Print Credits Producer:
Sarah Cox
Print Credits Photographer:
Tara Fisher
Typographer:
BBH
Illustrator:
BBH

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