Creativity

KFC Imagines All the Things a 'Modern Girl' Could Pack Into Her Lunch Break

U.K. Ad for Ricebox Aptly Illustrates its Tagline

Published on Mar 18, 2015

Editor's Pick

KFC's latest U.K. ad from BBH promotes its Ricebox, with the tagline "Pack More Into Lunch," and this fun, charming spot features a girl who does just that. Directed by Rattling Stick's Sara Dunlop, it shows our protagonist fitting in basketball, learning Cantonese, basketball, a new hairdo, video games and more into her lunch break, all set to Sheena Easton's "Modern Girl."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 18, 2015
Agency:
BBH London
BBH Creative Team:
George Brettell
Client:
KFC (UK)
BBH Creative Team:
AK Parker
BBH Creative Director:
Hamish Pinnell
BBH Strategist:
Lucian Trestler
BBH Strategy Director:
Debra Stephens Ladd
BBH Business Lead:
Sian Cook
BBH Team Manager:
Helen Campbell-Borton
BBH Producer:
Jodie Sibson
BBH Assistant Producer:
David Lynch
Production Company:
Rattling Stick
Director:
Sara Dunlop
Producer:
Stuart Bentham
Production Manager:
Charlie Lodder
DOP:
Nanu Segal
Post Production:
The Mill
Editor/Editing House:
Work
Sound:
Factory
BBH Producer (Print Credits):
Sarah Cox
Photographer (Print Credits ):
Tara Fisher
Typographer:
BBH
Illustrator:
BBH

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.