Creativity

KFC Teaches a Six-Year-Old to Share in This Funny Holiday Ad

BBH London Captures the Moment of Revelation in Overcoming Selfishness

Published on Dec 04, 2014

Editor's Pick

As we all know, kids are naturally self-centered and sharing is just something you have to learn. This gently humorous U.K. ad for KFC via BBH London illustrates that beautifully as it shows a family's patient but increasingly exasperated attempts to get its six-year-old to share. Even as the holiday season approaches, he doesn't seem to be getting the message, and it's only when a big bucket of KFC arrives for the family that the penny finally drops.

In addition to the ad, directed by Academy's Si and Ad, KFC is also running a social campaign, hashtagged #KFCSharesies, that invites fans to participate in simple challenges for the chance to win prizes. To share with their friends, of course.

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Credits

Date
Dec 04, 2014
Agency:
BBH London
Client:
KFC (UK)
Creative Team:
Claire Stokes
Creative Team:
Maria Sousa Machado
Creative Director:
Hamish Pinnell
Strategist:
John Jones
Strategy Director:
Debra Ladd
Business Lead:
Sian Cook
Team Manager:
Helen Campbell-Borton
Team Director:
Leo Sloley
Producer:
Jodie Sibson
Assistant Producer:
David Lynch
Production Company:
Academy Films
Director:
Si & Ad
Executive Producer:
Lizie Gower
Producer:
Lucy Gossage
Director of Photography:
Florian Hoffmeister
Post Production:
Neil Davis
Post Production:
The Mill
Editor:
Joe Guest
Editing House:
Final Cut
Sound Director:
Dan Beckwith
Sound Director:
Factory
Music Composer:
Michael Blainey
Music Composer:
Sniffy Dog

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