Dying cell phone batteries have driven a lot of desperate people into fast-food restaurants in search of a power outlet. Now KFC has rolled out a meal box in India that has its own power bank for phone-charging. As the tagline on YouTube promises, "The new limited edition KFC Watt A Box will not only fill you up, but also your smartphone."
Called "Watt A Box," it's a limited edition of a "5-in-1 box" filled with four food items and a drink, and it was created in partnership with independent local agency Blink Digital. The campaign is running in New Delhi and Mumbai.