KFC's New Meal Box in India Can Charge Your Cell Phone

It's Called "Watt a Box"

Published on

Editor's Pick

Dying cell phone batteries have driven a lot of desperate people into fast-food restaurants in search of a power outlet. Now KFC has rolled out a meal box in India that has its own power bank for phone-charging. As the tagline on YouTube promises, "The new limited edition KFC Watt A Box will not only fill you up, but also your smartphone."

Called "Watt A Box," it's a limited edition of a "5-in-1 box" filled with four food items and a drink, and it was created in partnership with independent local agency Blink Digital. The campaign is running in New Delhi and Mumbai.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 23, 2016
Agency:
Blink Mumbai
Client:
KFC
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age