Creativity

KFC's New Meal Box in India Can Charge Your Cell Phone

It's Called "Watt a Box"

Published on Jun 23, 2016

Editor's Pick

Dying cell phone batteries have driven a lot of desperate people into fast-food restaurants in search of a power outlet. Now KFC has rolled out a meal box in India that has its own power bank for phone-charging. As the tagline on YouTube promises, "The new limited edition KFC Watt A Box will not only fill you up, but also your smartphone."

Called "Watt A Box," it's a limited edition of a "5-in-1 box" filled with four food items and a drink, and it was created in partnership with independent local agency Blink Digital. The campaign is running in New Delhi and Mumbai.

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About

Credits

Date
Jun 23, 2016
Agency:
Blink Mumbai
Client:
KFC

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