Khaleej Times: The Opinionated Banner

A banner that talks back.

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Editor's Pick

To remind readers that opinions shared on social media aren't always reliable, Middle Eastern paper The Khaleej Times and agency TBWA/RAAD Dubai created "the opinionated banner". Using the skills of four journalists, a banner ad responded to users in seconds with an opinion every time they shared its image. The message was that "an educated opinion is based on fact". The banner had a 33% engagement rate and the newspaper increased its subscriptions by 1.6% as a result.

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Feb 26, 2013
Khaleej Times
Creative Director:
Melanie Clancy
Creative Director:
Rafael Guida
Art Director:
Felipe Sona
Art Director:
Felipe Galiano
Senior Flash Developer:
Sarabjeet Singh
Head of Digital:
Major Steadman
Account Director:
Ian Carvalho
Senior Project Manager:
Alain Eid
Marketing Manager:
Sarita Menon
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