Creativity

Khaleej Times: The Opinionated Banner

A banner that talks back.

Published on Feb 26, 2013

Editor's Pick

To remind readers that opinions shared on social media aren't always reliable, Middle Eastern paper The Khaleej Times and agency TBWA/RAAD Dubai created "the opinionated banner". Using the skills of four journalists, a banner ad responded to users in seconds with an opinion every time they shared its image. The message was that "an educated opinion is based on fact". The banner had a 33% engagement rate and the newspaper increased its subscriptions by 1.6% as a result.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 26, 2013
Agency:
TBWA/RAAD - Dubai
Client:
Khaleej Times
Creative Director:
Melanie Clancy
Creative Director:
Rafael Guida
Art Director:
Felipe Sona
Art Director:
Felipe Galiano
Senior Flash Developer:
Sarabjeet Singh
Head of Digital:
Major Steadman
Account Director:
Ian Carvalho
Senior Project Manager:
Alain Eid
Marketing Manager:
Sarita Menon

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.