Creativity

Melissa McCarthy Is Stuck on an Iceberg in Kia's Next Super Bowl Teaser

Campaign Promotes the 2017 Niro Crossover

By Alexandra Jardine. Published on Jan 27, 2017

Editor's Pick

Kia has released a second teaser in its Super Bowl campaign starring Melissa McCarthy.

The campaign, by David & Goliath, sees the "Bridesmaids" actress traversing the globe to promote the 2017 Niro crossover model. Having first revealed her as its star in a 15 second teaser spot showing her running screaming across a desert, the brand has now revealed another 15 second clip that sees her calling for roadside assistance from her car, stuck floating on an iceberg.

The full 60 second version of the ad will air in the third quarter of the game.

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About

Credits

Date
Jan 27, 2017
Agency:
David & Goliath
Client:
Kia

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