Kia highlights how its Kia Sorento is "the perfect getaway" vehicle with this humorous Super Bowl spot, starring Pierce Brosnan poking fun at his action hero roles. In the spot, by David & Goliath, Brosnan is discussing an upcoming project with his agent and wrongly assumes he will be engaging in daring stunts as he drives the car up a snowy mountain road. The agent turns out to have a more tame vision.
This is Kia's sixth Super Bowl outing; David & Goliath also created the automaker's 2014 "Matrix" spot starring Laurence Fishburne. This one is lower key, but gently humorous (and hugely reliant on Brosnan's charm).
Read more about the campaign over at AdAge.com