Creativity

Kia Soul: Bringing Down the House

Hamsters ready to party.

Published on Aug 30, 2012

Editor's Pick

Wherever they go, the Kia hamsters' infectious energy changes the world around them. Last time, they (along with agency David & Goliath) got some angry-looking aliens dancing to the beat, and now, they have infiltrated an 18th century opera house. Swedish House Mafia member Axwell's remix of "In My Mind," the track by Ivan Gough and Feenixpawl, is the song du jour, so that's what gets the staid opera audience on their feet and ready to party. Of course, the spot is on-trend: electronic music is the hottest thing this summer, and even the moves the hamsters do are hipper-than-thou. MJZ's Carl Erik Rinsch directs.

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About

Credits

Date
Aug 30, 2012
Agency:
David And Goliath
CCO:
David Angelo
Client:
Kia Soul
ECD:
Colin Jeffery
Senior Copywriter:
Greg Buri
Senior Art Director:
Basil Cowieson
EP/Managing Director:
Carol Lombard
EP:
Paul Albanese
Managing Partner:
Brian Dunbar
Director of Strategic Planning:
David Measer
Strategic Planner:
Steven Garcia
Prod. Co.:
MJZ
Director:
Carl Erik Rinsch
Director of Photography:
John Mathieson
EP:
Kate Leahy
Producer:
Margo Mars
Choreographer:
Natricia Bernard
Production Design:
Petr Kunc
Costume Design:
Rebecca Hale
Hair/Makeup:
Kirstin Chalmers
Editorial:
Cut + Run
Editor:
Steve Gandolfi
Managing Director:
Michelle Burke
EP:
Carr Schilling
Producer:
Christie Price
Telecine:
Company 3
Colorist:
Stefan Sonnenfeld
Post Production:
Method
EP:
Stephanie Gilgar
Producer:
Mike Wigart
VFX Supervisor:
Andy Boyd
Compositing Supervisor/Lead Flame:
Patrick Ferguson
Lighting Lead:
Brian Burke
Tracking Supervisor:
Fabio Zapata
Matchmove Supervisor:
Lauren Rogers
Animation:
Chris Perkowitz
Animation:
Matt Hackett
Animation:
Will Kistler
VFX Coordinator:
Marisa Bursteen
Music and Sound Design:
Musikvergnuegen
Audio Mix:
Lime
Mixer:
Loren Silber
EP:
Jessica Locke

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