Creativity

Kia's Super Bowl Effort Combines Puccini And The Matrix

David & Goliath Spot Features Laurence Fishburne Bursting Into Song

Published on Jan 28, 2014

Editor's Pick

Actor Laurence Fishburne returns to his dark glasses and trench-coat as Morpheus from The Matrix in Kia's Super Bowl effort this year. It's all about luxury, as Fishburne's character offers a glamorous couple exiting a restaurant a choice of keys - red or blue -- and tells them that if they take the red key, they'll never look at luxury in the same way again. So far, so standard car ad; it only takes a more surprising turn when, seated in the back during their Kia test drive, he bursts into operatic song, serenading them with a soaring rendition of Puccini's "Nessun dorma" as streetlights explode, spoons bend and buildings ripple like water.

The spot was created by David&Goliath and directed by MJZ's Carl Erik Rinsch and Colin Jeffery, with some (spectacular) VFX by Digital Domain.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 28, 2014
Agency:
David And Goliath
Chief Creative Officer:
David Angelo
Client:
Kia
Exec. Creative Director:
Colin Jeffery
ACD/Art Director:
Kristian Grove Moller
Art Director:
Mike Wilson
Copywriter:
Courtney Pulver
Head of Production:
Carol Lombard
Executive Producer:
Paul Albanase
Sr. Producer:
Jennifer Giannettoni
Managing Partner/Client Services:
Brian Dunbar
Director of Business Affairs:
Rodney Pizarro
Head of Strategic Planning:
Seema Miller
Associate Strategic Planning Dir.:
Steven Garcia
Production Company:
MJZ
Director:
Carl Erik Rinsch
Director:
Colin Jeffery
President:
David Zander
Executive Producer:
Kate Leahy
Head of Production:
Janet Nowosad
Producer:
Line Postmyr
Director of Photgraphy:
Christopher Soos
Production Designer:
Jan Roelfs
Wardrobe Stylist:
Kym Barrett
Editorial:
Union Editorial
Editor:
Jono Griffith
Executive Producer:
Michael Raimondi
Senior Producer:
Joe Ross
Assistant Editor:
Jedidiah Stuber
Post Production:
Digital Domain
Visual FX Supervisor:
Eric Barba
President, Commercials:
Rich Flier
Exec. Producer/Head of Production:
Scott Gemmell
Sr. Commercials Producer:
Tiffani Manabat
VFX Producer:
Rachel Mariscal Creasey
Music & Sound Design:
HUM
Executive Producer:
Debbi Landon
Creative Director:
Scott Glenn
Sound Designer:
Dan Hart
Audio Mix:
Margarita Mix
Mixer:
Nathan Dubin

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.