Kia's Super Bowl Effort Combines Puccini And The Matrix

David & Goliath Spot Features Laurence Fishburne Bursting Into Song

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Actor Laurence Fishburne returns to his dark glasses and trench-coat as Morpheus from The Matrix in Kia's Super Bowl effort this year. It's all about luxury, as Fishburne's character offers a glamorous couple exiting a restaurant a choice of keys - red or blue -- and tells them that if they take the red key, they'll never look at luxury in the same way again. So far, so standard car ad; it only takes a more surprising turn when, seated in the back during their Kia test drive, he bursts into operatic song, serenading them with a soaring rendition of Puccini's "Nessun dorma" as streetlights explode, spoons bend and buildings ripple like water.

The spot was created by David&Goliath and directed by MJZ's Carl Erik Rinsch and Colin Jeffery, with some (spectacular) VFX by Digital Domain.

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Jan 28, 2014
David And Goliath
Chief Creative Officer:
David Angelo
Exec. Creative Director:
Colin Jeffery
ACD/Art Director:
Kristian Grove Moller
Art Director:
Mike Wilson
Courtney Pulver
Head of Production:
Carol Lombard
Executive Producer:
Paul Albanase
Sr. Producer:
Jennifer Giannettoni
Managing Partner/Client Services:
Brian Dunbar
Director of Business Affairs:
Rodney Pizarro
Head of Strategic Planning:
Seema Miller
Associate Strategic Planning Dir.:
Steven Garcia
Production Company:
Carl Erik Rinsch
Colin Jeffery
David Zander
Executive Producer:
Kate Leahy
Head of Production:
Janet Nowosad
Line Postmyr
Director of Photgraphy:
Christopher Soos
Production Designer:
Jan Roelfs
Wardrobe Stylist:
Kym Barrett
Union Editorial
Jono Griffith
Executive Producer:
Michael Raimondi
Senior Producer:
Joe Ross
Assistant Editor:
Jedidiah Stuber
Post Production:
Digital Domain
Visual FX Supervisor:
Eric Barba
President, Commercials:
Rich Flier
Exec. Producer/Head of Production:
Scott Gemmell
Sr. Commercials Producer:
Tiffani Manabat
VFX Producer:
Rachel Mariscal Creasey
Music & Sound Design:
Executive Producer:
Debbi Landon
Creative Director:
Scott Glenn
Sound Designer:
Dan Hart
Audio Mix:
Margarita Mix
Nathan Dubin

See more credits

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