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Kia Unveils Wonder Woman-Themed Car, Including Tiara

Part of an eight-vehicle partnership between the company and DC Entertainment

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Kia's Sportage SUV gets a cool new makeover inspired by Wonder Woman -- tiara and all. Unveiled at the New York Auto Show, the new design is part of an eight-vehicle partnership between the car company and DC Entertainment, reports Creativity sibling publication Auto Week.

The partnership will design Kia vehicles after superheroes like Batman, Superman, Green Lantern, The Flash, Aquaman, Cyborg and Wonder Woman. Inside the car, red upholstery and a fash trim with blue lighting matches the exterior of the car, while the seats get the Wonder Woman logo. The designs raise awareness for DC Entertainment's "We Can Be Heroes" charity campaign for people affected by the hunger crisis in Africa.

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Date
Apr 01, 2013
Client:
Kia
Category
Latest Creativity News on Ad Age

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