Kidrobot: Dunny Hunt Smartphone (2)

Kidrobot and WeArePlus kick off a QR-code driven scavenger hunt to promote the 2009 Dunny collection.

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Starting today, the Paul Budnitz-founded limited edition toy and apparel brand Kidrobot has kicked off a five-day, QR-code driven scavenger hunt to promote its 2009 Dunny collection, which launches on September 10. Kidrobot fans are invited to download QR code readers onto their smartphones and then snap codes off promotional displays in secret locations around New York City and online. The codes allow players to collect daily virtual Dunnys, and make them eligible for various prizes, including the grand prize of a full set of 2009 Dunny toys.

Artists behind this year's Dunny collection include Amanda Visell, Andrew Bell, Amy Ruppel, Brandt Peters, Dalek, Devilrobots, Gary Taxali, Mori Chack, Huck Gee, Jeremyville, Kozik, Kronk, Luke Chueh, Mad, Pon, MR. Shane Jessup, Shawnimal, SupaKitch, Travis Cain, and Thomas Han.

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Aug 31, 2009
We Are Plus New York
Creative Director:
Jeremy Hollister
Creative Director:
Judy Wellfare
Creative Director:
Judy Wellfare
Projects Director:
Zu Al-Kadiri
Projects Director:
Zu Al-Kadiri
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