British children's charity Kids Company has opened a pop up shop in London that will 3D print toys for kids in need this Christmas. Open to all from Dec. 13 to Dec. 18, "Print Happiness" will, with the help of donations from the public, create toys for Kids Company children who would otherwise not have anything to unwrap on Christmas Day. SixUltimaker 3D printers will create the toys live at shop in London's Soho. To print a toy, people can send a text donation of five pounds, and select the toy design of their choice, from a selection that includes two limited edition toys from animators Aardman.
Donations can be also made in person at the store or remotely via the charity's Print Happiness website. After donating, donors can simply watch as the machines create the toy they've chosen on the site's live stream. Some of the toys can be seen in this video, which also shows Camila Batmanghelidjh, founder of Kids Company, at the shop's official opening on the 12th December .
The project was created for Kids Company on a pro-bono basis by AMV BBDO, which is also supporting it with digital OOH and press ads. There will also be social, PR and ambient promotion.