Creativity

Kids Foot Locker: Buzzer Beater

BBDO New York is Behind Still-Hilarious Campaign

Published on Feb 05, 2014

Editor's Pick

Foot Locker and BBDO New York team up again to put sports stars in the unlikeliest of situations. A commercial to promote the brand's February Hottest Month promotion features James Harden coming up with some disguises so nobody will recognize him when he heads over to the store. Those disguises look an awful lot like New Orleans Pelicans' Anthony Davis.

The stone-faced Davis and his unibrow also make an appearance in a second spot, where the lanky player crashes a kid's basketball game.

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Credits

Date
Feb 05, 2014
Agency:
BBDO New York
Client:
Kids Foot Locker
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
ECD/Production:
Chris Beresford-Hill
ECD/Production:
Dan Lucey
CD/Copywriter:
Rob Munk
CD/Art Director:
Mark Voehringer
Executive Producer:
Anthony Curti
Production Company:
O Positive
Director:
Kenny Herzog
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Line Producer:
Devon Clark
Director of Photography:
Marc Laliberte Else
Editorial Company:
No6
Editor:
Chan Hatcher
Executive Producer:
Deborah Sullivan
Producer:
Malia Rose
Assistant Editor:
Nate Kim
Assistant Editor:
Adam Longo
Sound Director:
Heard City
Sound Mixer:
Keith Reynaud
Conform/VFX:
NO6 New York
Flame Artist:
Fabien Coupez
Visual Effects:
Ed Skupeen
Visual Effects:
Rich Schreck
VFX Assistant:
Mark Grosshandler
Color:
CO3
Color:
Tim Masick
Graphics:
Hornet

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