The Derek Zoolander Center for People Who Don't Age Good

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Those of you familiar with the original Zoolander movie will remember that at the film's end, the famous super model fulfilled a big dream to give back to the world by opening The Derek Zoolander Center for Kids Who Can't Read Good. But even before his sequel debuts, he's already expanded on his "philanthropic" pursuits by teaming with Kiehls to unveil DZCFPWDAG, or, the Derek Zoolander Center for People Who Don't Age Good.

The center opened with much fanfare in New York City this week, with an ambitious event featuring an army of "ridiculously good-looking" male models wearing silver suits and piano key neckties. Razor scooters (like that driven by Hanson in the first film), trumpets and drones were also part of the show.

After the grand introduction, guests walked along a leopard-print carpet and into the center, where spokesmodels introduced them to Zoolander and Kiehls' 6.5 step "youthification program."

The DZCFPWDAG will be open to the public through Saturday, Feb. 13. More information can be found at http://dzcfpwdag.org/.

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About

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Date
Feb 11, 2016
Client:
Kiehls/Zoolander
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