Kikkoman: Make Haste Slowly Teaser

The history of a 300-year company.

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How do you make an emotional appeal for a soy sauce brand? DraftFCB San Francisco teams up Academy Award-nominated director Lucy Walker (Waste Land, The Tsunami and the Cherry Blossom) for "Make Haste Slowly," a documentary about Kikkoman's history and legacy.

The teaser, seen here, is for a long-form documentary film that will premiere later this month. It focuses on the unique aspects of Kikkoman's past: that it was started by a woman, was the first Japanese factory in the U.S., and that it introduced terikayi -- such a common flavor -- to this country.

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Dec 04, 2012
DraftFCB San Francisco
Dominic Whittles
Chris Ford
SVP Group Creative Director:
Colin McRae
SVP Group Creative Director:
Tony Vazquez
SVP Media Director:
Michael Knott
SVP Director of Broadcast Production:
Jon Drawbaugh
Senior Art Director:
Justin Hargraves
Associate Media Director:
Erin Norton
Media Planner:
Brooke Johnson
Prod. Co.:
Supply & Demand Integrated
Senior Copywriter:
Kate Getty
Elaine Cox
Design Director:
Sean O'Brien
Ashley Rocha
Motion Graphics Designer:
Arron Creechley
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