Kimberly Clark: Ban the Bland

Sanitary products can be glamorous too.

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Editor's Pick

Kotex is asking young women to 'ban the bland' from feminine care products by designing sanitary pads and tins that differ from the traditional white, sterile-looking products.

The Ban the Bland website allows them to use graphics tools to create new designs and enter a contest to determine the most colorful and innovative. The winners of the contest will work with Sex and the City fashion stylist Patricia Field to create the next wave of feminine care products.

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About

Credits
Date
Apr 04, 2011
Client:
Kimberly Clark
Digital Agency:
Organic
Category
Latest Creativity News on Ad Age

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