Dutch Agency Sets Out to Find the Perfect Shade of Orange for Kingsday

Kingsday Will Sell t-Shirts on the Street

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Monday April 27 is the Dutch national celebration day, Kingsday. So, Amsterdam agency Kingsday has decided to capitalize on the fact it shares this name by finding the perfect shade of orange (the color all Dutch wear on the day) and putting it on merchandise. As well as selling the Kingsday t-shirt online, staffers from the agency will be hawking it on the street, on the day. This video explains the project.

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Apr 17, 2015
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