A day before Red Bull sent skydiver Felix Baumgartner to jump from the space in a daredevil freefall stunt, JWT London decided to do something similar, just with a chocolate bar.
The agency sent four fingers of a Kit Kat bar into space as a "show of support" for Mr. Baumgartner, and to give him a fun break, as a nod to the many times the stunt had been delayed due to weather. The chocolate started its ascent Saturday, rising to a height of 116,490 feet, while camera footage tracking the confectionery was shared online.
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