Kit Kat: Break From Gravity

Keeping Felix company.

Published on

Editor's Pick

A day before Red Bull sent skydiver Felix Baumgartner to jump from the space in a daredevil freefall stunt, JWT London decided to do something similar, just with a chocolate bar.

The agency sent four fingers of a Kit Kat bar into space as a "show of support" for Mr. Baumgartner, and to give him a fun break, as a nod to the many times the stunt had been delayed due to weather. The chocolate started its ascent Saturday, rising to a height of 116,490 feet, while camera footage tracking the confectionery was shared online.

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Oct 15, 2012
JWT London
Kit Kat
Russell Ramsey
Digital ECD:
Ricardo Figueira
Creative Director:
Barry Christie
Creative Director:
Jason Berry
Chris Jones
Community Manager:
Ria Campbell
Laura Thorne
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