To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Kit Kat: Break From Gravity

Keeping Felix company.

Editor's Pick

A day before Red Bull sent skydiver Felix Baumgartner to jump from the space in a daredevil freefall stunt, JWT London decided to do something similar, just with a chocolate bar.

The agency sent four fingers of a Kit Kat bar into space as a "show of support" for Mr. Baumgartner, and to give him a fun break, as a nod to the many times the stunt had been delayed due to weather. The chocolate started its ascent Saturday, rising to a height of 116,490 feet, while camera footage tracking the confectionery was shared online.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 15, 2012
Agency:
JWT London
Client:
Kit Kat
ECD:
Russell Ramsey
Digital ECD:
Ricardo Figueira
Creative Director:
Barry Christie
Creative Director:
Jason Berry
Creative:
Chris Jones
Community Manager:
Ria Campbell
Producer:
Laura Thorne
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age