Creativity

Sick of Christmas Ads? Kit Kat Offers Up a Complete Break

Brand Shows Us Nothing -- to Great Effect

By Alexandra Jardine. Published on Dec 04, 2015

Editor's Pick

Christmas commercials have now been running for a full month in the U.K., and the onslaught seems never-ending. So Kit Kat has taken a different approach. Its new ad, which broke on TV this weekend, offers up nothing but a white screen as a voiceover tells viewers "Welcome to nothing."

It goes on to give voice to some thoughts that all viewers must have secretly had by now: "Nobody suggesting gifts to buy or watching pretend families gathered around the Christmas table. No re-recorded sentimental songs or people dancing around supermarkets in silly Santa hats. None of that… Just absolutely nothing. Not a jingly bell, snowflake or celebrity selling frozen turkeys in sight. Nice for a change isn't it?"

JWT London is responsible for the great copywriting, which of course fits in perfectly with the Nestle-owned brand's "Have a break" tagline.

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About

Credits

Date
Dec 04, 2015
Agency:
JWT London
Client:
Kit Kat
Executive Creative Director:
Russell Ramsey
Executive Creative Director:
Russell Ramsey
Executive Creative Director:
Russell Ramsey
Creative:
Ryan Lawson
Creative:
Ryan Lawson
Creative:
Ryan Lawson
Creative:
Andy Smith
Creative:
Andy Smith
Creative:
Andy Smith
TV Producer:
Laurence Barber
TV Producer:
Laurence Barber
TV Producer:
Laurence Barber
Global Director in Charge:
James Whitehead
Global Director in Charge:
James Whitehead
Global Director in Charge:
James Whitehead
Business Director:
Gillian Milner
Business Director:
Gillian Milner
Business Director:
Gillian Milner
Senior Account Director:
Paola Natellis
Senior Account Director:
Paola Natellis
Senior Account Director:
Paola Natellis
Account Manager:
Charlotte Humphries
Account Manager:
Charlotte Humphries

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