Creativity

Kit Kat: Free No Wifi Zone

Disconnect.

Published on Jan 21, 2013

Editor's Pick

Nestle Netherlands' Kit Kat goes against the grain of advertisers who offer up free Wi-Fi at public locations and kills your connectivity, in this out of home campaign out of JWT Amsterdam. To promote the candy bar's long running mission to give you a break, the agency blocked all signals so people could free themselves from email, social media updates and any other digital distractions. The point? To give them space to enjoy the paper, a real-live book or even have a genuine face-to-face conversation-all while munching on a Kit Kat.

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About

Credits

Date
Jan 21, 2013
Agency:
JWT Amsterdam
Client:
Kit Kat
Creative Director:
Bas Korsten
Concept:
Ben Goedegebuur
Concept:
Fethi Uluak
Design:
Kyoko Takeshita
Photographer:
Tim Keen
Producer:
Elke ter Bogt

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