Kit Kat's Homage To LEGO: A Chocolate Bar Built With Bricks

Everything Is Awesome When You're Having A Break

Published on Mar 26, 2014

Editor's Pick

The folks at Kit Kat are apparently big fans of LEGO (who isn't?) and during an "occupational break," agency JWT Frankfurt came up with the idea of a LEGO Kit Kat bar made of bricks. Their creation (which isn't actually for sale) includes the Kit Kat logo, a red wrapper, four chocolate fingers, layers of wafer and even a snapping sound when you break it. Watch this space to see if LEGO decides to respond with a buildable toy Kit Kat.

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Mar 26, 2014
JWT Frankfurt
Kit Kat
Executive Creative Director:
Mark Karatas
Carsten Bug
Junior Copywriter:
Haiko Hornig
Art Director:
Kathrin Waschek
Junior Art Director:
Andreas Villing
Junior Art Director:
Oliver Wohlfarth
Package Design:
Heike Konsek
Fabian Schrader

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