Creativity

Cops Share A Break With Robbers In Kit Kat's Latest Spot

Brand's First TV Work Since 2011 Is Set In London's Docklands

Published on Jan 21, 2014

Editor's Pick

A high speed cops and robbers chase is interrupted by a Kit Kat break in this latest spot for the chocolate bar, through JWT London. The spot, directed by Ron Scapello via Great Guns, stars Lock Stock and Two Smoking Barrels actor Vas Blackwood as one of two cops who are chasing a couple of masked bank robbers through London's docklands. It looks at first like a car ad, but when the chase reaches a warehouse, they all get out to share a friendly KitKat and talk about the traffic before resuming the chase. The work, Kit Kat's first for TV since 2011, will tie in with online executions.

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About

Credits

Date
Jan 21, 2014
Agency:
JWT London
Client:
Kit Kat

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