Creativity

After All Those Bond Girls, James Deserves a Break, Says KitKat Ad

Famous Female Characters Create New Platform for Brand's Tag

By Ann-Christine Diaz. Published on Oct 26, 2015

Editor's Pick

To celebrate the launch of the latest James Bond film "Spectre" in the U.K. today, KitKat and J. Walter Thompson London have created a new campaign leveraging the famous spy's many female companions as a platform for the brand's familiar tag.

The effort, which will run in press, on a 48-sheet poster site in Camden and via a digital projector display at the Oxford Circus tube station, lists the most famous Bond girls of the franchise's history, from Pussy Galore to Honey Ryder to Tatiana Romanova.

After the marathon litany of names, the ad ends simply, with the line, "Time for a break, James?" and an image of a Kit Kat bar.

JWT London creative Alex Ball explained in a statement, "As the champion of 'breaks', KitKat felt it only right to offer one of the world's longest serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country."

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About

Credits

Date
Oct 26, 2015
Agency:
JWT London
Client:
KitKat
Executive Creative Director:
Russell Ramsey
Creative Director/Head of Art:
Dave Dye
Creative:
Alex Ball
Creative:
Ronnie Vlcek
Designer:
Chris Hutton
Account Manager:
Charlotte Humphries
Account Manager:
Alastair Ferrans
Project Manager:
Halide Dale
Project Manager:
Charlotte McCluskey

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