These KitKat Billboards Will Give You a Massage

Candy Brand Makes "Have a Break" Tag a Reality for Tired Commuters

Published on

Editor's Pick

Candy brand KitKat is well-known for encouraging people to "have a break," and these fun billboards really push the idea: they give massages.

In Bogota, Colombia, J. Walter Thompson created bus shelters that served as "mini massage parlors." When passersby leaned against them, they would activate motors inside the billboards that would give a pleasant rubdown to their upper and lower backs.

Stressed out commuters looking for a KitKat massage could just search for them on Google Maps by typing in words like "tired" or "stressed." Once they did, a marker for the nearest billboard would pop up.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 27, 2015
JWT - Colombia
VP Creative & CCO:
Rodolfo Borrell
Associate Creative Director:
Andres Norato
Associate Creative Director:
Claudia Murillo
Creative Director:
Jaime Perea
Senior Art Director:
Nicolas Acosta
VP Client Services:
Antonio Abello
Account Director:
Lisseth Trejos
Advertiser Supervisor:
Juan David Rico
Advertiser Supervisor:
Carlos MadriƱan
Advertiser Supervisor:
Andres Trochez
Advertiser Supervisor:
Maria Clemencia Espinosa
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age