These KitKat Billboards Will Give You a Massage

Candy Brand Makes "Have a Break" Tag a Reality for Tired Commuters

By Ann-Christine Diaz. Published on Oct 27, 2015

Editor's Pick

Candy brand KitKat is well-known for encouraging people to "have a break," and these fun billboards really push the idea: they give massages.

In Bogota, Colombia, J. Walter Thompson created bus shelters that served as "mini massage parlors." When passersby leaned against them, they would activate motors inside the billboards that would give a pleasant rubdown to their upper and lower backs.

Stressed out commuters looking for a KitKat massage could just search for them on Google Maps by typing in words like "tired" or "stressed." Once they did, a marker for the nearest billboard would pop up.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Oct 27, 2015
JWT - Colombia
VP Creative & CCO:
Rodolfo Borrell
Associate Creative Director:
Andres Norato
Associate Creative Director:
Claudia Murillo
Creative Director:
Jaime Perea
Senior Art Director:
Nicolas Acosta
VP Client Services:
Antonio Abello
Account Director:
Lisseth Trejos
Advertiser Supervisor:
Juan David Rico
Advertiser Supervisor:
Carlos Madriñan
Advertiser Supervisor:
Andres Trochez
Advertiser Supervisor:
Maria Clemencia Espinosa

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.