Kit Kat's Virtual Staring Contest Will Reward You With a Chunky Candy Bar

Those Who Laughed Last Won

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Kit Kat Brazil and J. Walter Thompson are behind this fun interactive outdoor stunt that pit university students in Sao Paulo against in each other in a virtual staring contest.

Interactive digital billboards placed on two different college campuses were outfitted with cameras and facial recognition systems. Each one streamed video of passersby onto the other screen. Students were invited to stare into the face of another at the opposing campus without laughing. The one who held strong and didn't crack up first was rewarded with a Kit Kat Chunky candy bar.

According to the agency, the activation reached 17,000 students and dispensed 5,600 Chunky Kit Kats.



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About

Credits
Date
May 24, 2016
Agency:
JWT - Brazil
Chief Creative Officer:
Ricardo John
Client:
KitKat
Chief Creative Officer:
Rodrigo Grau
Executive Creative Director:
Humberto Fernandez
Creative Director:
Luciana Cardoso
Copywriter:
Diego Ferrite
Copywriter:
Rodrigo Rocha
Copywriter:
Ricardo Martin
Art Director:
Caio Gandolfi
Art Director:
Diego Vieira
Creative Technologist:
Sergio Costa
Account Team:
Emma Goethals
Account Team:
Renata Buess
Account Team:
Marcela Parolini
Account Team:
Betina Zaguini
Media:
Camila Bertoli
Media:
João Dabbur
Media:
Germano Spinola
Media:
Gabriela Dib
Media:
Maria Galetti
Media:
Luiza Slaviero
Planning:
Fernand Alphen
Planning:
Gustavo Leite
Planning:
Juliana Maaz
Agency Producer Director:
Marcia Lacaze
Agency Producer:
Marcia Feitosa
Videocase Production:
Santa Transmedia
Director:
Jorge Teivelis
Sound Production:
Bigfoote Music
Digital Production:
Sergio Costa
Technology Production:
Índice.in
Graphic Production:
Flavio Colella
Graphic Production:
João Ricardo
Client Approval:
Liberato Milon
Client Approval:
Ricardo Bassani
Client Approval:
Thais Pires
Client Approval:
Patricia Nacamuta
Client Approval:
Rafael Souza
Client Approval:
Rodrigo De Marchi

See more credits

Category
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