KLM: Be My Guest

Who's sitting next to you?

Published on

Editor's Pick

KLM's online seatmate-picking system ( first reported on Creativity in December) has officially launched under the moniker 'Be My Guest'. The website lets travelers view the Facebook and LinkedIn profiles of their fellow passengers and choose their seat accordingly.

Its launch is being promoted with a series of prizes in which consumers can win trips alongside Dutch celebrities such as footballer Ruud Gullit, supermodel Yfke Sturm and DJ Armin van Burren. It's a neat idea (although the campaign itself does highlight one potential flaw of the system; you may want to sit next to someone who doesn't want to sit next to you).

DDB and Tribal DDB worked on the website and ads.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 24, 2012
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age