KLM's latest creative way to provide something extra for its passengers is a smart luggage tag that helps visitors to Amsterdam to get around the city.
The airline's agency, DDB & Tribal Worldwide Amsterdam, has developed a limited edition audio luggage "Care Tag" consisting of an offline GPS module and a speaker. The idea is that while you're walking or cycling through the city, it offers the right tip at the right location at the right time.
KLM aims to share not just the standard tourist tips, but helpful information like pointing out busy intersections with a lot of cyclists, where and how to lock your bike and when you have to watch out for pickpockets. There are also more lighthearted tips such as where to taste local food for free, where to see great street art or where to rent a bike or boat. The Care Tag comes with a USB charger so you can easily recharge it, and the audio works at two different volumes and was tested at many busy and noisy locations.
The KLM Care Tags can be ordered online for free by passengers who travel to Amsterdam this September (availability is limited). This first batch will only be available in English; however there are plans for more to be available in Chinese, Portuguese, German and Russian later in the year.