Creativity

KLM Offers Space Ride To Winner of Balloon Contest

Airline joins the branding space race with spot on Curacao flight

Published on Apr 10, 2013

Editor's Pick

KLM has joined the rush for brands to associate themselves with space travel, (following in the footsteps of Red Bull, Axe and others) by offering consumers a trip to space as part of a competition.

The campaign, by RAPP/DDB & Tribal Amsterdam, supports the Space Expedition Corporation (SXC), which aims to launch the first commercial space trip from Curacao on January 1st, 2014. On the 22nd of April, KLM will launch a high altitude balloon from the Nevada desert in the USA. It will carry cameras and a GPS to monitor and follow its exact progress into space. As the balloon approaches space, it will expand and eventually pop, its load floating back to earth on a parachute. Before KLM launches the balloon, consumers will be able to predict online where the balloon will reach its highest point. The most accurate prediction will win a flight for two to Curacao, a stay at a luxury hotel and a spaceflight for one aboard the SXC Lynx spaceship. MediaMonks was the production company for the website, which goes live today.

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About

Credits

Date
Apr 10, 2013
Agency:
RAPP/DDB
Client:
KLM
Production Company:
MediaMonks
Agency:
RAPP/DDB & Tribal Amsterdam
Creative Director:
Bram Holzapfel
Copywriter:
Sander van de Vlasakker
Art Director:
Joost van Middelaar
Art Director:
Keith Kornson
Designer:
Keith Kornson
Designer:
Anthony Goodwin
Client Services Director:
Esther Te Pas
Producer:
Matty Bakker
Producer:
Jesse Mons
Producer:
Linda Cuvelier
Strategic/Planning Director:
Rogier van der Werf
Interactive Designer:
Joeri Kiekebosch
Technical Lead:
Jan Willem Penterman
Director:
Tom Rijpert
Executive Producer:
Arjen Warendorff
Producer:
Stephen Murray
Post Production:
MediaMonks
Music:
MediaMonks
Music:
MassiveMusic
Music:
MediaMonks
Music:
Kaiser Sound Studios

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