Creativity

KLM's Adorable Canine Employee Will Reunite You With Your Lost Stuff

Short Video Promotes Airline's Dedicated Lost-and-Found Team

Published on Sep 24, 2014

Editor's Pick

Dogs at airports are usually there for sniffing out illegal substances, but this one, employed* by KLM, aims to help passengers, not make them feel nervous. Sherlock is a smart and adorable beagle specially trained to use his sense of smell to find the owners of items left behind on aircraft before they even know they've gone missing. DDB & Tribal, Amsterdam, created this video showing Sherlock in action to promote KLM's dedicated Lost & Found team at Amsterdam's Schiphol Airport. The team also answers people's queries about lost items using information like seat numbers, phone numbers and public social media details to reunite passengers with their belongings.

*UPDATE: It was all too cute to be true! See "KLM's Sherlock dog is an adorable lie"

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About

Credits

Date
Sep 23, 2014
Agency:
DDB & Tribal Worldwide Amsterdam
Client:
KLM

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