Creativity

KLM Celebrates Pride Festivals with Two Sets of Seatbelts

Print Ad via Pool Celebrates The Gay Friendly Destinations the Airline Flies to

Published on Aug 15, 2013

Editor's Pick

This simple print ad via Pool Sweden celebrates Pride Festivals, that take place all over the world in the summer, in destinations that client KLM actually flies to, such as Las Vegas, Kapstaden and Atlanta. The airline is a big LGBT supporter: it sponsored Sweden's Stockholm Gay Life Award this year, and in 2010, specifically targeted the gay community with a campaign called the "Gay Getaway," which let people play to win flights to a gay destination.

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About

Credits

Date
Aug 15, 2013
Agency:
Pool Stockholm
Art Director:
Johan Pödra
Client:
KLM
Copywriter:
Jenny ...berg Hüttner
Managing:
Markus Wiklund Ferrer
Managing:
Therese Andersson
Photographer:
Markus Kurn

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