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KLM Celebrates Pride Festivals with Two Sets of Seatbelts

Print Ad via Pool Celebrates The Gay Friendly Destinations the Airline Flies to

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This simple print ad via Pool Sweden celebrates Pride Festivals, that take place all over the world in the summer, in destinations that client KLM actually flies to, such as Las Vegas, Kapstaden and Atlanta. The airline is a big LGBT supporter: it sponsored Sweden's Stockholm Gay Life Award this year, and in 2010, specifically targeted the gay community with a campaign called the "Gay Getaway," which let people play to win flights to a gay destination.

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Aug 15, 2013
Pool Stockholm
Art Director:
Johan Pödra
Jenny Ă...berg HĂĽttner
Markus Wiklund Ferrer
Therese Andersson
Markus Kurn
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