KLM Treats Kids to Out of This World Screening of Disney's 'Planes'

Little Ones Experience Action of the Film Via Real-World Special Effects

Published on

Editor's Pick

What better way to watch Disney's animated film "Planes," than when riding one yourself? That was Dutch airline KLM's thinking behind this fun-filled kids event it held to promote its partnership with Disney. The airline invited a handful of little ones to board one of its fleet for a very special screening of the feature film. While the plane was parked in a hangar, the children watched the movie on the in-flight viewing screens. Throughout, they experienced the events of the film just as the characters did, with the help of some real-world special effects.

The children's stunt is just the latest in KLM's innovative marketing moves. Previous efforts include an unusual contest that promised winners a trip to space, a round-the-world social media campaign starring Dick Bruna's beloved kids' book character Miffy and the Seatmates push that allowed passengers to choose who they sat with on their next flight via Facebook and LinkedIn.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 10, 2013
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age