Creativity

KLM's Latest In-Flight Luxury? A Heineken Kegger

Could That Be Better Than a Jacuzzi?

By Alexandra Jardine. Published on Aug 31, 2016

Editor's Pick

KLM is claiming to be the first airline to serve draft beer on board an aircraft, in partnership with fellow Dutch brand Heineken.

The carrier has developed a new keg system that takes account of the differences in air pressure, allowing for a Heineken-branded beer cart on flights.

It's being promoted with a spot by DDB & Tribal, in which two businessmen try to outdo each other with boasts of all the different luxuries they've experienced on board flights -- from on-board gyms to jacuzzis. But of course, the beer trolley is the best thing yet.

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About

Credits

Date
Aug 31, 2016
Agency:
DDB & Tribal Worldwide Amsterdam
Client:
KLM/Heineken

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