KLM's Latest In-Flight Luxury? A Heineken Kegger

Could That Be Better Than a Jacuzzi?

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KLM is claiming to be the first airline to serve draft beer on board an aircraft, in partnership with fellow Dutch brand Heineken.

The carrier has developed a new keg system that takes account of the differences in air pressure, allowing for a Heineken-branded beer cart on flights.

It's being promoted with a spot by DDB & Tribal, in which two businessmen try to outdo each other with boasts of all the different luxuries they've experienced on board flights -- from on-board gyms to jacuzzis. But of course, the beer trolley is the best thing yet.

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About

Credits
Date
Aug 31, 2016
Agency:
DDB & Tribal Worldwide Amsterdam
Client:
KLM/Heineken
Tags
Industry
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