Klondike: Flavor Chamber
Weapon vs ice cream.
To promote Klondike's Choco Tacos (newly available in the freezer aisle, rather than just via ice cream trucks and convenience stations ), the VIA agency created the 'flavor chamber' on Klondike's website, where visitors are able to destroy either Klondike Bars or Choco Tacos and see what's inside them. You can choose from weapons such as a baseball bat, a guitar or a pouncing kitten to smash the treat and find out exactly what it's made of. Of course, you can share the result on Facebook.
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