Kmart: Money Can't Buy Style (5)

The retailer gets a gritty new look.

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Editor's Pick

Months after parting ways with Target and just days after debuting its final spot for the brand, Peterson Milla Hooks launches this new tv, print and online campaign for Kmart, which seems to take cues from fashion spreads with its decidedly lo-fi photography and spare layouts.

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About

Credits
Date
Sep 06, 2011
Agency:
Peterson Milla Hooks
Client:
Kmart
Category
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